Use Case
Every rep sells like your best rep
Conduity gives your sales team instant access to competitive intel, pricing details, customer context, and proposal drafts — all from a single conversation. No more digging through Notion, pinging product, or winging it on calls.
The Challenge
The Problem
Sales reps spend less than a third of their time actually selling. The rest is research, prep, admin, and hunting for information.
- “How does our pricing compare to Competitor X?” — The battlecard exists somewhere, but nobody can find it
- “What’s our position on enterprise SSO?” — The rep pings product in Slack, waits 2 hours
- “Can you send me a proposal?” — The rep spends 45 minutes copying from a template
- “What did we discuss last time?” — The rep checks notes, CRM, and email
- New reps take months to ramp because product knowledge lives in senior reps’ heads
The information exists — in docs, in conversations, in the product roadmap. It’s just not accessible at the moment it’s needed.
The Solution
How Conduity Solves It
One place for all sales content
Upload competitive battlecards, pricing guides, product datasheets, case studies, objection handling playbooks, and the product roadmap. The agent searches across everything using RAG. A rep asks “how do we compare to Competitor X on security?” and gets a cited answer in seconds.
Proposals and follow-ups, generated
The agent drafts proposals, follow-up emails, business cases, and comparison docs. It pulls pricing from your docs, customizes for the prospect’s use case, and saves the document as a downloadable file.
Context that carries forward
Every interaction is stored in memory. The agent remembers that “Acme Corp is evaluating us against Competitor X, their primary concern is SSO, and they have a team of 40.” Next time anyone asks about Acme, the context is there.
Real-time product intel
Connect the knowledge base to your product changelog, roadmap, and release notes. When a prospect asks “do you support SSO?”, the agent gives the accurate answer — “Not yet, it’s on our Q2 roadmap, estimated availability is April” — instead of an outdated “coming soon.”
In Practice
A Day With Conduity for Sales
8:30 AM — Prep for the 9 AM call
Your rep has a call with a prospect in 30 minutes:
Rep
I have a call with NovaTech at 9. They’re a 25-person engineering team evaluating us and Competitor X. What do I need to know?
Agent
NovaTech context:
- 25-person engineering team, building a fintech product
- Evaluating Conduity vs. Competitor X for internal developer tooling
- Primary contact: Lisa Park (VP Engineering)
- Last interaction: Discovery call on Jan 22 — they need GitHub + Linear integration, SSO for compliance, and are price-sensitive
Competitive positioning vs. Competitor X:
- Pricing: They charge $45/user/month ($1,125/mo for 25 users). Our Team plan: $479/month. We’re 57% cheaper.
- Integrations: We have native GitHub + Linear. They only support GitHub.
- BYOK: We offer it, they don’t.
- SSO: Neither has it yet. Ours is Q2, theirs is “planned” with no date.
Suggested talking points: 1. Lead with the integration advantage 2. Show the pricing comparison — 57% savings 3. Mention BYOK if they have existing API credits 4. Be transparent on SSO: “Q2 roadmap, estimated April”
The rep walks into the call armed and confident. No Notion searching, no Slack pinging.
10:15 AM — Quick question during a live call
Mid-conversation, the rep needs an answer fast:
Rep
Does our API support batch operations? Prospect is asking right now.
Agent
Yes. The API supports batch operations for message sending, file creation, and knowledge base ingestion. Batch requests accept up to 100 items per call. Rate limit is 60 batch requests per minute per workspace.
Answer in 8 seconds. The rep relays it on the call without putting the prospect on hold.
1:00 PM — Proposal generation
The NovaTech call went well. The rep needs to send a proposal:
Rep
Draft a proposal for NovaTech. 25-person team, Team plan, annual billing. They care about GitHub + Linear integration and cost savings vs. Competitor X.
Agent
Conduity Proposal for NovaTech
Pricing:
- Conduity Team Annual: $406/month ($4,872/year)
- Competitor X: $1,125/month ($13,500/year)
- Savings: $8,628/year (64%)
Why Conduity:
- Native GitHub + Linear integration (Competitor X has GitHub only)
- BYOK option for teams with existing API credits
- Unlimited automations for CI/CD workflows, issue triage, PR summaries
Saved as: novatech-proposal-feb-2025.pdf
The rep reviews, tweaks two sentences, and emails it. A proposal that would take 45 minutes to build took 5.
3:00 PM — New rep ramping up
New Rep
What’s the difference between our Team plan and BYOK plan? When should I recommend BYOK?
Agent
Team vs. BYOK — quick reference:
Team ($79/month + $20/additional seat):
- AI compute included
- 10,000 messages/month included
- Best for teams that want all-inclusive pricing
BYOK ($39/month + $12/additional seat):
- Customer provides their own API keys
- Unlimited messages
- Best for teams with existing API credits or negotiated enterprise rates
Recommend BYOK when:
- They mention having startup credits
- They ask about using their own models
- They’re price-sensitive and have API accounts
Recommend Team when:
- They want one bill, one vendor
- They don’t have existing API accounts
- They want priority support
The new rep just got a personalized training session. No senior rep interrupted.
5:30 PM — Follow-up email, auto-drafted
End-of-day automation drafts follow-up emails:
Agent (Draft)
Hi Lisa,
Thanks for the great conversation today. As discussed, I’ve attached our proposal with the detailed pricing comparison and integration overview.
A few highlights:
- 64% cost savings vs. your current evaluation ($4,872/year vs. $13,500/year)
- Native Linear integration out of the box
- BYOK option if your team has existing API credits
I’d love to set up a technical demo with your team next week. Would Tuesday or Thursday afternoon work?
The rep reviews, hits send. Every prospect gets a timely, personalized follow-up.
What to Upload to the Knowledge Base
| Document Type | Why It Matters |
|---|---|
| Competitive battlecards | Reps get real-time competitive positioning |
| Pricing guide | Agent drafts accurate proposals |
| Product FAQ | Reps answer technical questions live on calls |
| Case studies | Agent cites real customer results in proposals |
| Objection handling | Reps handle pushback confidently |
| Product roadmap | Agent gives accurate “coming soon” timelines |
| Sales playbook | New reps follow proven processes from day one |
Automations for Sales Teams
| Automation | Trigger | Output |
|---|---|---|
| Call prep | 30 min before prospect meetings | Context doc with history and talking points |
| Follow-up drafter | Daily at 5 PM | Draft follow-up emails for all calls that day |
| Deal digest | Fridays at 4 PM | Weekly summary of calls, proposals, deals |
| New lead alert | Form submission webhook | Enriched lead with suggested next steps |
| Competitive update | Weekly | Checks competitor changelogs for changes |
Why Reps Actually Use It
Sales tools fail when reps don’t adopt them. Conduity works because it meets reps where they are:
- Conversational interface — ask a question, get an answer. No forms, no dashboards, no training required.
- Available on Slack — reps message the agent in the same tool they’re already in all day.
- Generates what they need — not just information, but actual documents: proposals, emails, comparison tables.
- Gets smarter over time — the more the team uses it, the more it knows.
- Saves visible time — a proposal in 5 minutes instead of 45 is something reps feel immediately.
Arm your team with everything they need to close
Upload your first battlecard and generate a proposal in under 10 minutes.
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